Accelerate Your Rankings with Smart Off-Page SEO Strategies
Build domain authority with ethical off-page SEO services that drive lasting impact. From strategies for natural backlink acquisition and brand authority signals to influencer outreach and referral traffic optimization, we help your site earn trust, rank higher, and stay ahead of Google’s evolving algorithms.
What is Off-Page SEO & Why It Matters
Off-Page SEO refers to activities outside your website that improve your search engine visibility, like backlinks, mentions, and digital PR. While On-Page SEO sets the foundation, Off-Page SEO builds your site's authority and trustworthiness. Search engines use off-page signals such as domain authority, link velocity, and co-citation to evaluate relevance and credibility. Google’s algorithm now puts strong weight on brand authority signals, referral traffic, and natural backlink profiles when ranking pages, especially in competitive B2B and local search environments.
Drive higher ROI from your campaigns!
Backlink Quality Standards We Follow
We follow strict backlink quality standards to protect your domain and improve long-term authority.
DA/DR Minimum Thresholds by Niche
We only pursue backlinks from domains that meet minimum Domain Authority (DA) or Domain Rating (DR) benchmarks appropriate to your industry. This ensures every link adds measurable value and aligns with your competitive landscape.
Contextual Links in Relevant Content
Geo-tagged backlinks are placed naturally within relevant, high-quality content; never in footers, sidebars, or unrelated pages. This builds topical trust and helps search engines understand your authority on specific subjects.
No PBNs, Link Wheels, or Spam
We strictly avoid any black-hat practices such as private blog networks (PBNs), automated link-building, or low-quality link wheels. Our strategy is rooted in long-term results and SEO safety.
100% White-Hat Manual Outreach
Every link is earned through genuine relationships, personalized outreach, and unique, value-driven content. We never buy links or use shortcuts that could compromise your rankings or reputation.
Co-Citation, Trust Flow & Topical Relevance
We prioritize backlinks from pages that share your topical theme and are frequently cited alongside other trusted sources (co-citation). Our goal is not just quantity, but links that increase your trust flow and reinforce your site’s relevance in Google's eyes.
What Makes Code & Peddle Different in Off-Page SEO Services
Unlike cookie-cutter link vendors, we use a data-driven approach paired with AI-powered outreach to ensure every link is topically relevant and earned, not spammed.
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AI-Powered Outreach, Backed by Real Strategy
We use AI tools to identify high-fit link opportunities based on your niche, existing backlink profile, and content themes. Every outreach campaign is personalized and aligned with Google’s E-E-A-T guidelines to ensure relevancy and quality.
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No Link Farms, PBNs, or Black-Hat Tactics
We never use risky shortcuts like private blog networks (PBNs), link exchanges, or mass directory blasts. Our white-hat methods protect your site from penalties and focus on earning links that actually move the needle.
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Contextual, Topical Backlinks Only
Every backlink is placed within content that is directly relevant to your niche or topic cluster. We prioritize co-citation & co-occurrence, semantic alignment, and contextual integration to maximize SEO impact and user trust.
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Transparent Reporting & Live Link Monitoring
You get full visibility into your campaign with detailed reports showing anchor text, Domain Rating (DR), trust flow, and live URLs. No mystery links, just clean, traceable backlink data.
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Balanced Anchor Text & Natural Velocity
We maintain a healthy mix of branded, generic, and exact-match anchor texts to avoid over-optimization. Link acquisition is paced naturally over time to support a safe, organic-looking backlink profile.
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Long-Term Value Over Vanity Metrics
Our goal isn’t just to build links, it’s to build domain authority growth, search trust, and sustainable rankings. Every campaign is designed to complement your broader SEO goals and deliver compounding results over time.
Don't Guess, Know. Book a Free SEO Audit!
Here’s what you can expect:
- Campaign Effectiveness
- Lead Scoring & Persona Assessment
- Conversion Rate Analysis
- Workflow and Email Audit
SEO Software Stack Delivering Precision and Performance
We use the best of today’s SEO tech to build your authority. From advanced link-building platforms to powerful analytics tools, every resource is chosen for maximum impact. Our data-driven approach ensures every action strengthens your domain trust and competitive edge. With the right technology stack, we help you earn lasting visibility and higher search rankings.
- Ahrefs & SEMrush: For competitor analysis and link tracking. These tools provide deep backlink insights and help uncover new opportunities to outperform your competition.
- Surfer SEO / Clearscope: For content relevancy scoring. They ensure every piece of content aligns with user intent and improves topical authority.
- Screaming Frog: To detect backlink indexation or redirect issues. It identifies technical gaps that prevent search engines from properly valuing your backlinks.
- BuzzStream / Pitchbox: For outreach at scale. These platforms streamline personalized outreach, helping secure high-quality backlinks from trusted publishers.
- Majestic / Moz: For citation flow, trust flow, and domain comparisons. They measure link quality and provide actionable metrics for improving overall domain authority.
68 %
Increase in High-Authority Backlinks Acquired54 %
Improvement in Domain Authority Within 6 MonthsFAQs
Off-Page SEO includes all external actions taken to boost your website's reputation, trust, and authority, mainly through backlinks, brand mentions, and digital PR. These signals tell search engines that your content is credible, relevant, and worth ranking.
Link building increases your site’s authority by earning editorial backlinks from other trusted websites. Google views each high-quality backlink as a vote of confidence in your content.
White-hat link building follows Google’s guidelines, using tactics like outreach, guest posting, and earned media. Black-hat techniques include buying links, participating in link farms, or using private blog networks (PBNs).
Typically, you’ll begin seeing measurable improvements within 2 to 4 months, depending on your niche competitiveness, existing domain authority, and link acquisition velocity. That said, link equity builds over time, compounding your site's authority and rankings.
We use a combination of tools for a 360° view: Ahrefs / SEMrush for backlink tracking, link quality, and anchor analysis Majestic for trust flow and citation flow Moz for spam score and domain metrics Screaming Frog for checking indexation, broken links, and redirects
We recommend a full backlink profile audit every 3 to 6 months, especially if you’re doing active link building or notice sudden traffic shifts. Regular audits help you detect and disavow harmful links, evaluate anchor diversity, and ensure your natural link profile aligns with Google's evolving quality standards.
Content marketing fuels Off-Page SEO by creating link-worthy assets; think data reports, infographics, how-to guides, and thought leadership. Looking for off-page SEO services near me? We will help you earn natural backlinks, increase co-citation, and enhance brand authority across the web with great content.
Yes, more than ever. In the era of AI-powered search and E-E-A-T (Experience, Expertise, Authoritativeness, Trust), Off-Page SEO helps validate your site’s credibility. Without strong backlinks and brand mentions, even technically optimized pages may not rank well.
A healthy profile includes a mix of dofollow and nofollow links, links from relevant, niche-specific domains, varied anchor text (not over-optimized), and consistent but not spammy link velocity. It avoids toxic sources like PBNs, spammy directories, or irrelevant low-authority domains. A well-balanced backlink profile signals trust and protects your rankings from algorithm updates.
In B2B, trust is everything. Decision-makers often search for credible solutions, and Off-Page SEO builds that trust through high-authority backlinks, industry mentions, and thought leadership. It also improves visibility for bottom-of-funnel and intent-driven queries, helping B2B companies attract qualified leads, enhance reputation, and shorten the sales cycle.
