We believe in using data-driven approaches to understand what is working and what can be improved upon. We track key performance indicators (KPIs) such as website traffic, rankings, and conversions to understand the effectiveness of our campaigns and to identify opportunities for improvement. We also provide our clients with monthly SEO reports that detail the progress of their campaigns and include ROI numbers.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results. The goal of SEO is to increase the website's ranking on search engine results pages (SERPs) for specific keywords or phrases, making it more likely that the website will be seen by users. The SEO process can be broken down into several stages:
Search Engine Optimization (SEO) is a complex process that involves several different elements, but it can be broadly categorized into three main pillars:
This involves optimizing the technical aspects of a website, such as its structure, code, and content, to make it more easily crawlable and accessible for search engines. Technical SEO includes making sure the website is mobile-friendly, has a fast loading speed, and is free of errors, among other.
This involves optimizing the website's content and structure to make it more relevant and useful for the targeted keywords. This includes optimizing the website's title tags, meta descriptions, header tags, and content, as well as making sure the website has relevant and high-quality content.
This involves building backlinks to the website from other websites, and increasing the website's authority and trust. This includes link building, guest blogging, social media marketing, among other.
