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Email marketing

Why Automation matters?

Email marketing is a tried-and-true way to reach and engage with customers. When done right, email marketing can be an effective way to build brand awareness, drive traffic to your website, and generate leads and sales. We are among the leading marketing agencies and have a team of email marketing experts who are skilled at creating and executing marketing campaigns that deliver results. We use data-driven digital marketing approaches to ensure that our email campaigns are targeted, relevant, and effective.

Marketo is a marketing automation software company that provides a cloud-based platform for businesses to manage and optimize their marketing campaigns. The Marketo platform offers a range of features such as email marketing, lead management, analytics, and customer relationship management (CRM) integration. It is designed to help businesses streamline and automate marketing processes, and provide insights into their marketing campaigns’ performance.

HubSpot is an inbound marketing and sales software company that provides a marketing, sales, and service platform for businesses. The company's mission is to help businesses "grow better" by providing a holistic platform that enables companies to attract, engage, and delight customers through inbound marketing channels and sales techniques.

Pardot is among the leading B2B marketing automation tools, developed by Salesforce. It provides businesses with a set of features to help them create and manage marketing campaigns, automate marketing tasks, and analyze the performance of marketing strategies. Pardot's main focus is on B2B marketing, providing businesses with advanced lead nurturing, lead management, marketing automation, and analytics capabilities that are tailored to the specific needs of B2B organizations.

Act-On is a marketing automation software company that provides businesses with a platform to create and manage marketing tasks, automate marketing campaigns, and analyze performance. Act-On platform allows businesses to create and manage email campaigns, as well as creating lead nurturing forms, landing pages, and web personalization features. It also includes lead management tools, such as lead scoring and lead nurturing, and marketing automation services such as automated workflows and campaigns.

Salesforce Marketing Cloud is a marketing automation tool and communication platform that is part of the Salesforce family of business applications. It is designed for businesses of all sizes and provides a set of tools for creating and managing marketing campaigns, automating marketing tasks, and analyzing campaign performance.

Microsoft Dynamics 365 Marketing is a marketing automation tool that is part of the Microsoft Dynamics 365 suite of business applications. It provides businesses with a set of features to help them create and manage marketing campaigns, automate repetitive tasks, and analyze campaign performance.

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    Overview

    Our Process-Oriented Approach

    As a comprehensive Marketing Automation Partner, we offer a wide range of services to help you automate marketing processes. These include the development of both the front-end and back-end, the setup and implementation of the platform, integration with CRM systems, performance-based marketing strategies, and various aspects of Inbound Marketing.

    Platform set-up and integrations
    Step - 1

    Platform Set-Up and Integrations

    Platform set-up and integrations are important steps in implementing marketing automation services. Platform set-up typically involves configuring the software to meet the specific needs of a business. This can include setting up email templates, lead capture forms, and lead scoring rules. Integrations with other systems such as CRM, ERP, or e-commerce platforms are also important for a marketing automation platform.

    Enrichment and audit of a database
    Step - 2

    Enrichment & Audit of Database

    Enrichment and audit of a database are essential steps in preparing it for use with marketing automation. Enrichment involves adding new data to existing records, such as demographic information, job titles, and interests. This can help businesses to segment their audience more effectively and create more targeted marketing campaigns.

    Developing a Marketing Automation Platform for increasing Leads and Campaigns
    Step - 3

    Platform - Design and Development

    When developing a marketing automation platform, it's also important to consider scalability, as the platform should be able to adapt when the business grows. It should be designed to handle an increase in the number of users, leads, and campaigns, and be able to process a large volume of data efficiently.

    Managing leads through sales funnel
    Step - 4

    Lead Lifecycle Management Process

    Lead Lifecycle Management is the process of managing leads through the entire sales funnel, from initial contact to purchase. It includes lead capture, lead scoring, and lead nurturing, and continues after the lead becomes a customer. It's important to manage leads throughout the lifecycle as it helps businesses identify the leads that are most likely to become customers, target them with relevant, personalized communications, streamline the leads and sales process and increase conversion rates, and maintain customer engagement.

    Regularly monitoring performance and making adjustments
    Step - 5

    Reporting and Analytics of Campaigns

    With the use of analytics and reporting, businesses can understand what's working and what's not, and make data-driven decisions on how to improve their marketing strategies. By regularly monitoring performance, and making adjustments as needed, businesses can optimize their marketing automation efforts to avoid repetitive tasks, achieve better results, and improve ROI.

    Advance platform setup for third-party
    Step - 6

    Advanced Platform Setup - 3rd party

    Advanced platform setup to automate marketing processes can include integrating the platform with third-party tools and services. These integrations can help businesses to streamline their workflows and gain a more complete view of their customers.

    Testimonial

    What Our Customers Are Saying

    Our Clients send us a bunch of smiles with our services and we love them.

    Code & Peddle process was very deliberate in their development of a strategy – which we liked. They have a system in place that makes it easy to report and track where the progress of project hours go.

    Video Production
    Smith Head of Marketing

    The professionalism and personalized service that we got from Success Agency is unlike any other company we worked with and they made us feel so comfortable. Incredibly trustworthy and high value!!! Thank you!

    Search Engine Optimization
    Noa VP Maketing

    Code & Peddle understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to Social just downright works

    Big data Analysis
    Mark Levine Executive Chairman

    How about scheduling a call with us to learn more?

    Ensure Precision: Secure Your MA Platform Audit Now!

    Here’s what you can expect:

    • Lead Generation and Conversion
    • Email Marketing Performance
    • Website and Content Analytics
    • Lead Management and Nurturing
    • Customer Relationship Management
    Marketing automation
    What We Can Do For You

    Marketing Automation Platforms

    Marketo

    Maximize your marketing potential with Marketo’s powerful automation tools. Drive growth, engage audiences, and optimize campaigns for success.

    Find out more
    HubSpot

    Transform your marketing with HubSpot’s versatile tools. Streamline workflows, drive growth, and engage customers effectively. Elevate your strategies today.

    Find out more
    Pardot

    Optimize marketing efforts using Pardot’s intuitive platform. Automate tasks, generate leads, and enhance customer engagement for superior campaign success.

    Find out more

    FAQs

    Marketing automation refers to the use of software and technology to streamline, automate, and measure marketing tasks and workflows. It aims to increase efficiency, personalize customer experiences, and drive revenue growth by automating repetitive tasks such as emails, social media, lead generation, and more.

    Marketing automation saves time by automating tasks, freeing marketers for strategic planning. It boosts lead nurturing with personalized communication for higher conversions. It enhances the customer experience through tailored interactions and provides valuable analytics for refining marketing strategies.

    A good marketing automation platform includes essential features like personalized email marketing, comprehensive lead tracking and management throughout the sales process, tools for designing and analyzing campaigns, robust analytics for optimizing strategies, and seamless integration with other tools and platforms.

    Businesses of all sizes and industries can benefit from marketing automation. It’s particularly advantageous for companies aiming to scale their marketing efforts, improve customer engagement, and streamline processes.

    Marketing automation is crucial for lead generation. It starts with lead scoring, which identifies and prioritizes leads based on their interactions. Next, it employs personalized content for lead nurturing, guiding prospects through the sales funnel. Additionally, automation ensures timely follow-ups, maintaining engagement and boosting conversion chances.

    No, while email marketing is a significant component, marketing automation encompasses various channels like social media, SMS, website tracking, and more. It involves automating multiple aspects of marketing campaigns beyond just emails.

    Metrics such as conversion rates, click-through rates, open rates, engagement metrics, lead quality, and return on investment (ROI) are crucial for measuring the effectiveness of marketing automation efforts.

    Challenges in marketing automation can arise from various areas. Firstly, implementation hurdles often emerge during the initial setup and integration of systems, presenting complexities that require attention. Secondly, content creation poses a challenge, demanding a consistent stream of high-quality content to effectively automate marketing processes.

    Costs vary significantly based on features, scale, and providers. Pricing models can include monthly subscriptions, tiered plans, or custom pricing based on business needs.

    Effective marketing automation involves key practices. Firstly, segmentation is crucial, allowing tailored communication by targeting specific audience segments. Secondly, constant testing and optimization of campaigns are vital for achieving improved outcomes, requiring ongoing refinement. Lastly, relying on data-driven decisions empowers marketers to leverage analytics, informing strategies and enhancing overall performance.

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