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Email marketing

Why Automation matters?

Email marketing is a tried-and-true way to reach and engage with customers. When done right, email marketing can be an effective way to build brand awareness, drive traffic to your website, and generate leads and sales. We are among the leading marketing agencies and have a team of email marketing experts who are skilled at creating and executing marketing campaigns that deliver results. We use data-driven digital marketing approaches to ensure that our email campaigns are targeted, relevant, and effective.

Marketo is a marketing automation software company that provides a cloud-based platform for businesses to manage and optimize their marketing campaigns. The Marketo platform offers a range of features such as email marketing, lead management, analytics, and customer relationship management (CRM) integration. It is designed to help businesses streamline and automate marketing processes, and provide insights into their marketing campaigns’ performance.

HubSpot is an inbound marketing and sales software company that provides a marketing, sales, and service platform for businesses. The company's mission is to help businesses "grow better" by providing a holistic platform that enables companies to attract, engage, and delight customers through inbound marketing channels and sales techniques.

Pardot is among the leading B2B marketing automation tools, developed by Salesforce. It provides businesses with a set of features to help them create and manage marketing campaigns, automate marketing tasks, and analyze the performance of marketing strategies. Pardot's main focus is on B2B marketing, providing businesses with advanced lead nurturing, lead management, marketing automation, and analytics capabilities that are tailored to the specific needs of B2B organizations.

Act-On is a marketing automation software company that provides businesses with a platform to create and manage marketing tasks, automate marketing campaigns, and analyze performance. Act-On platform allows businesses to create and manage email campaigns, as well as creating lead nurturing forms, landing pages, and web personalization features. It also includes lead management tools, such as lead scoring and lead nurturing, and marketing automation services such as automated workflows and campaigns.

Salesforce Marketing Cloud is a marketing automation tool and communication platform that is part of the Salesforce family of business applications. It is designed for businesses of all sizes and provides a set of tools for creating and managing marketing campaigns, automating marketing tasks, and analyzing campaign performance.

Microsoft Dynamics 365 Marketing is a marketing automation tool that is part of the Microsoft Dynamics 365 suite of business applications. It provides businesses with a set of features to help them create and manage marketing campaigns, automate repetitive tasks, and analyze campaign performance.

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    Our Process-Oriented Approach

    As a comprehensive Marketing Automation Partner, we offer a wide range of services to help you automate marketing processes. These include the development of both the front-end and back-end, the setup and implementation of the platform, integration with CRM systems, performance-based marketing strategies, and various aspects of Inbound Marketing.

    Platform set-up and integrations
    Step - 1

    Platform Set-Up and Integrations

    Platform set-up and integrations are important steps in implementing marketing automation services. Platform set-up typically involves configuring the software to meet the specific needs of a business. This can include setting up email templates, lead capture forms, and lead scoring rules. Integrations with other systems such as CRM, ERP, or e-commerce platforms are also important for a marketing automation platform.

    Enrichment and audit of a database
    Step - 2

    Enrichment & Audit of Database

    Enrichment and audit of a database are essential steps in preparing it for use with marketing automation. Enrichment involves adding new data to existing records, such as demographic information, job titles, and interests. This can help businesses to segment their audience more effectively and create more targeted marketing campaigns.

    Developing a Marketing Automation Platform for increasing Leads and Campaigns
    Step - 3

    Platform - Design and Development

    When developing a marketing automation platform, it's also important to consider scalability, as the platform should be able to adapt when the business grows. It should be designed to handle an increase in the number of users, leads, and campaigns, and be able to process a large volume of data efficiently.

    Managing leads through sales funnel
    Step - 4

    Lead Lifecycle Management Process

    Lead Lifecycle Management is the process of managing leads through the entire sales funnel, from initial contact to purchase. It includes lead capture, lead scoring, and lead nurturing, and continues after the lead becomes a customer. It's important to manage leads throughout the lifecycle as it helps businesses identify the leads that are most likely to become customers, target them with relevant, personalized communications, streamline the leads and sales process and increase conversion rates, and maintain customer engagement.

    Regularly monitoring performance and making adjustments
    Step - 5

    Reporting and Analytics of Campaigns

    With the use of analytics and reporting, businesses can understand what's working and what's not, and make data-driven decisions on how to improve their marketing strategies. By regularly monitoring performance, and making adjustments as needed, businesses can optimize their marketing automation efforts to avoid repetitive tasks, achieve better results, and improve ROI.

    Advance platform setup for third-party
    Step - 6

    Advanced Platform Setup - 3rd party

    Advanced platform setup to automate marketing processes can include integrating the platform with third-party tools and services. These integrations can help businesses to streamline their workflows and gain a more complete view of their customers.

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