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PPC Marketing Strategy

Understanding our PPC Marketing Services

At Code & Peddle, we provide a comprehensive array of PPC ads management services meticulously designed to suit your unique business objectives. Our suite of services includes:

Our team of Google Ads certified experts handles everything from keyword research and audience targeting to ad copy testing and bid management. We build campaigns designed to capture high-intent searchers, ensuring your ads appear exactly when potential customers are ready to take action. With ongoing optimization, we maximize conversions while keeping your cost per acquisition (CPA) efficient.

While most brands focus only on Google, Bing and Microsoft Ads offer access to an often-overlooked but valuable audience. With lower competition and reduced cost-per-click (CPC), these platforms can deliver highly profitable traffic. We craft tailored PPC strategies for Bing that align with your Google Ads campaigns, ensuring consistent messaging and wider market reach.

Not every visitor converts the first time they land on your website and that’s where retargeting comes in. We design dynamic retargeting ads to re-engage past visitors, cart abandoners, and leads who didn’t take immediate action. These ads consistently lower CPA, increase return visits, and push warm audiences further down the funnel toward conversion.

PPC success depends on precision targeting, and we specialize in building campaigns that connect with your highest-value prospects. Using audience segmentation based on demographics, location, interests, behaviors, and search intent, we ensure your ads reach the right people at the right stage of their buying journey. This laser-focused approach reduces wasted spend and boosts ROI.

Getting clicks is just the beginning; conversions happen on the landing page. We design and optimize high-converting landing pages with persuasive copy, clear CTAs, and a user-friendly layout. By aligning your ad messaging with your landing page experience, we increase your click-through rate (CTR), lower bounce rates, and drive more leads and sales without increasing ad spend.

Small and local businesses often struggle to compete with larger brands online. Our affordable PPC services for small businesses level the playing field by delivering ROI-driven campaigns that maximize every dollar spent. Whether you need local leads, more store visits, or phone calls, we create customized campaigns that help you grow without overspending.

Before scaling, you need clarity. Our PPC audit service uncovers wasted ad spend, missed keyword opportunities, and gaps in your targeting strategy. We analyze your existing campaigns and provide a roadmap for improvement. From there, we design a data-driven strategy that aligns with your goals, whether it’s reducing CPA, generating more leads, or scaling your paid traffic profitably.

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    Process

    How We Manage & Optimize Your PPC Campaigns

    Our ROI-driven PPC marketing services are built on a structured, data-backed framework that maximizes every advertising dollar. From setup to scaling, we ensure your campaigns deliver measurable growth.

    Comprehensive Consultation
    1

    Audit & Setup

    We begin with a comprehensive PPC audit to uncover wasted ad spend, keyword gaps, and conversion issues. For new accounts, our certified PPC experts build campaigns from scratch, ensuring proper tracking and structure from day one.

    PPC Strategy
    2

    Keyword & Market Research

    Using advanced tools, we identify profitable search terms, competitor opportunities, and long-tail keywords. This ensures your ads appear in front of high-intent audiences actively searching for your products or services.

    Strategic Execution
    3

    Ad Copy & A/B Testing

    Our PPC management agency creates multiple ad variations with persuasive copy, strong CTAs, and extensions. Through continuous A/B testing, we identify the messaging that drives the highest CTRs and conversions.

    Strategic Content Optimization
    4

    Bid Management & Budget Allocation

    We implement smart bid strategies across Google Ads, Bing Ads, and social platforms to balance cost-per-click (CPC) with conversion goals. Budgets are allocated to top-performing campaigns to maximize ROI.

    Transparency Commitment
    5

    Campaign Optimization

    PPC campaign optimization is ongoing. We refine audience segmentation, geo-targeting, device targeting, and placements while updating creatives to avoid ad fatigue. This ensures steady performance improvements month after month.

    Real-Time Access
    6

    Conversion Tracking & Reporting

    Every click, lead, and sale is tracked using Google Analytics, conversion pixels, and CRM integrations. Clients receive weekly or monthly reports with clear metrics on CTR, CPA, ROAS, and overall ROI.

    Why Invest in PPC Services?

    Pay-per-click (PPC) advertising is one of the fastest and most effective ways to generate qualified leads and sales online. Unlike SEO, which can take months to deliver results, PPC marketing services provide instant visibility on Google, Bing, and other paid platforms, putting your brand in front of your ideal audience when they’re ready to take action.

    1

    Paid Traffic Growth

    With PPC services, your business can start driving highly targeted traffic within days, not months. A PPC agency ensures your ads appear on top of Google search results and across partner networks, giving you immediate exposure and a steady flow of leads or sales.

    2

    Precise Audience Segmentation

    Pay-per-click campaigns allow you to target customers based on demographics, location, device type, search behavior, and even specific interests. This laser-focused approach ensures your ads reach only the most relevant audience, improving click-through rate (CTR) and lowering wasted spend.

    3

    Measurable ROI

    One of the biggest benefits of PPC marketing services is full transparency. Every click, conversion, and cost per acquisition (CPA) can be tracked in real-time using tools like Google Ads, Bing Ads, and advanced analytics dashboards. This makes ROI-focused PPC management services both accountable and data-driven.

    4

    Scalable Strategy

    PPC campaigns are completely flexible and scalable, allowing you to increase or decrease your ad spend based on performance. A PPC agency continuously optimizes bidding strategies, keywords, and ad copy so you can scale campaigns profitably without overspending.

    5

    Competitive Advantage

    With the right PPC management company, your business can outrank competitors in search results, even if they have stronger organic SEO. Pay-per-click advertising ensures your brand dominates high-intent keywords, capturing customers exactly when they’re searching for your products or services.

    6

    Faster Testing & Insights

    PPC services allow businesses to test ad copy, landing pages, and offers quickly. This A/B testing not only improves campaign performance but also provides valuable market insights that can inform your SEO, content marketing, and overall sales strategy.

    Testimonial

    What Our Customers Are Saying

    Our Clients send us a bunch of smiles with our services and we love them.

    Code & Peddle process was very deliberate in their development of a strategy – which we liked. They have a system in place that makes it easy to report and track where the progress of project hours go.

    Video Production
    Smith Head of Marketing

    The professionalism and personalized service that we got from Success Agency is unlike any other company we worked with and they made us feel so comfortable. Incredibly trustworthy and high value!!! Thank you!

    Search Engine Optimization
    Noa VP Maketing

    Code & Peddle understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to Social just downright works

    Big data Analysis
    Mark Levine Executive Chairman

    How about scheduling a call with us to learn more?

    Our ROI-Driven Ad Solutions

    Paid Media Services
    Tailored for You

    Meta Ads

    With Facebook and Instagram advertising, we build paid social campaigns that capture attention, drive engagement, and convert audiences at every stage of the funnel. Our Meta Ads management services include creative strategy, retargeting, lookalike audience targeting, and A/B testing, all designed to maximize ROI and scale profitable campaigns.

    Find out more
    Google Ads

    As a Google Ads certified PPC agency, we help you appear exactly when your customers are searching. From keyword research and ad copywriting to bid management and landing page optimization, if you are searching for a PPC management company near me, our ROI-focused Google Ads management services ensure you get more qualified clicks, higher conversion rates, and measurable results

    Find out more
    LinkedIn Ads

    As a specialized LinkedIn lead generation agency, we run targeted campaigns that reach decision-makers, executives, and professionals in your industry. From Sponsored Content and InMail ads to account-based marketing (ABM), our LinkedIn ads management services position your brand as a thought leader while generating high-quality B2B leads.

    Find out more

    FAQs

    PPC helps B2B businesses target decision-makers with Google Ads, LinkedIn, and retargeting campaigns, driving qualified leads and shortening the sales cycle. This ensures that your ads reach the right people at the right time in their buying journey.

    Pay-per-click marketing is a paid advertising model where you pay only when someone clicks your ad. It is highly measurable, scalable, and one of the most cost-efficient digital marketing strategies.

    Industries like B2B, eCommerce, SaaS, healthcare, and local services benefit most due to high-intent searches and measurable ROI. In fact, almost any business that needs faster customer acquisition can gain value from PPC campaigns.

    Most businesses start seeing results within 7–14 days, with optimized campaigns delivering leads or sales in the first month. Unlike SEO, PPC provides immediate visibility and traffic.

    Yes, we provide a full PPC audit to analyze wasted spend, keyword gaps, and optimization opportunities. Our audits often uncover hidden insights that can improve ROI almost instantly.

    PPC works for both lead generation ads capture form fills and calls, while eCommerce ads focus on sales and conversions. With the right targeting, PPC can support every stage of the funnel.

    Yes. Our PPC marketing services integrate seamlessly with CRMs to track leads from click to customer. This gives businesses full visibility into campaign performance and sales impact.

    We focus on ROI-driven PPC management services, using A/B testing, audience segmentation, and advanced campaign optimization to maximize performance. Every campaign is custom-built to align with your specific goals.

    We design mobile-first landing pages, click-to-call ads, and responsive creatives to ensure maximum engagement from mobile traffic. This is essential, as more than 60% of ad clicks today come from mobile devices.

    PPC requires an ad spend but delivers immediate results, while SEO is slower but long-term. Many businesses find the best approach to combine both, using PPC for instant leads while building SEO for sustainable growth.

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